Toshiba joins the Rugby World Cup official sponsor family

Rugby World Cup Limited has announced that global electronics company Toshiba has joined the family of official tournament sponsors. Page Automation is proud to be the exclusive distributor for Toshiba Money handling products in South Africa including the IBS-1000 Currency Sorter, one of the products featured in their Rugby World Cup Airport Billboard campaign.

Chairman Bernard Lapasset said: “We are delighted to be extending our long-standing and highly-successful partnership with Toshiba. The appointment of a global leader in the electronics field further underscores the strength of the Rugby World Cup brand in the global sports sponsorship marketplace.”

“Noriaki Hashimoto, Corporate Vice President, Corporate Representative – EMEA, Toshiba Corporation added: “Toshiba is delighted to be continuing its successful partnership with Rugby World Cup.
The tournament is one of the world’s greatest sporting events and we’re looking forward to playing our part in bringing the power and the passion of the matches to a bigger audience than ever before.”

Rugby World Cup Limited Head of Commercial, Broadcast and Marketing Murray Barnett added: “Toshiba is a world leader and innovator in pioneering high technology and, with the expanded reach of Rugby World Cup, we are working together to reach people wherever and whenever they are watching, talking about or playing rugby.”
With England 2015 on track to be the biggest and most viewed Rugby World Cup to date, reaching out, engaging and inspiring new and existing audiences around the globe, the showcase event looks set to deliver an unparalleled platform to project the sport, its character-building values and the event’s commercial partners.